Today, Victoria’s Secret unveiled this year’s extravagant holiday gift, the Bombshell Fantasy Bra, in an effort to boost PR and sales surrounding the company’s annual fashion show. VS Veteran Adriana Lima trotted around Soho in a blue satin ball gown cut to showcase the $2 million dollar diamond, sapphire and topaz-encrusted bra that weighs a whopping 142 carats. $2 million smackers might make jaws drop, but this season’s fantasy bra is the 2nd least expensive offering since the product’s inception in 1996. The price tag is down from the high in 2000 of $15 million for the lingerie Gisele Bundchen modeled, which earned its’ place in the Guinness Book of World Records as the most expensive lingerie ever created . The real secret is, only 2 of the 14 bras created have found buyers, but hey, at least the company is making a valiant effort to cut back in the midst of a recession. And with such a deep discount at $2 million, why not indulge your lady?
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